Get ready for a thrilling fusion of music and motorsport as Jack Daniel’s Tennessee Whiskey partners with trailblazing producer, DJ, and record executive Metro Boomin for two unforgettable performances at the upcoming F1 events. The first stop will be at the US Grand Prix in Austin, Texas, followed by a show at the Las Vegas Grand Prix in Nevada.

Metro Boomin is set to unveil a limited edition t-shirt that reimagines the iconic Jack Daniel’s label, marking a groundbreaking moment for the brand as it’s the first time a musician has redesigned it. These exclusive shirts will be featured and given away at the events.

“Redesigning the legendary Jack Daniel’s label t-shirt has been a thrilling creative journey. Infusing my personal touch into this iconic brand has been inspiring, and I’m excited to unveil the result.” said Metro Boomin. 

“Jack Daniel’s has always had a special relationship with music, dating back to the days of Mr. Jack himself. Our history and heritage have made us a brand that is recognized across the world as a symbol for independence, boldness, and living life on your own terms,” said Mary Beth O’Mara, Jack Daniel’s Brand Director. “Metro Boomin embodies the spirit of our brand, and we can’t be more excited to have him part of the team.” 

Jack Daniel’s, in collaboration with Universal Music Group for Brands, is set to bridge the worlds of racing and music, delivering an unforgettable entertainment experience at the upcoming races.

As an official partner of the prestigious McLaren Formula 1 racing team, Jack Daniel’s iconic logo graces McLaren’s 2023 F1 cars and the attire of the pit crew. The partnership celebration extends to a special McLaren Racing Edition Tennessee Whiskey bottle, featuring custom label and packaging paying tribute to both brands’ trailblazing founders. This collectible is available in select Formula 1 race markets worldwide, appealing to fans of both brands.

The post Jack Daniel’s and Metro Boomin to Heat Up F1 Grand Prix Events first appeared on The Source.

The post Jack Daniel’s and Metro Boomin to Heat Up F1 Grand Prix Events appeared first on The Source.

October 11, 2023

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