Gran Coramino Tequila, founded by comedian and businessman Kevin Hart and 11th-generation tequila producer Juan Domingo Beckmann, has announced a multi-year partnership as the “Spirit of the Atlanta Hawks.” This partnership was unveiled before the Hawks’ 2023-24 regular-season opener against Charlotte.

The Delta Sky360 Club at Atlanta’s State Farm Arena will feature a bar where Hawks fans can enjoy a selection of signature cocktails made with Gran Coramino tequila. Gran Coramino signage will also be prominently displayed during all regular season home games and across various digital platforms.

“This partnership marries two of my biggest passions: sports and tequila. Last year, I made the State Farm Arena a stop on my comedy tour, but this year, I wanted to find a way to connect with them long-term,” said Kevin Hart. “To build anticipation for this basketball season, my tequila brand signed a sponsorship deal that bonds the Hawks and Gran Coramino together. I am excited for Hawks fans to become fans of my tequila once they have the chance to try it out!”

Atlanta holds significance for Kevin Hart’s career, as he has filmed many movies in the city and performed sold-out shows at State Farm Arena. The city’s vibrant entertainment and culture scenes align with Gran Coramino’s ethos. This partnership acknowledges the city’s prominence and the brand’s success in Atlanta.

“Kevin Hart has always been a dedicated supporter, and we couldn’t be happier he wanted to bring Gran Coramino to Atlanta and State Farm Arena in such a major way,” said Atlanta Hawks and State Farm Arena Chief Executive Officer Steve Koonin. “We look forward to a long-lasting partnership and one that our fans can enjoy the taste of whenever they are visiting our venue.”

Additionally, Gran Coramino will hold a sweepstakes later in the season, allowing fans to win Kevin Hart’s courtside seats. For more details, follow @grancoramino on Instagram. Gran Coramino Tequila is available at select retailers across Atlanta and nationwide. For more information, visit and follow @GranCoramino on Instagram.

The post Kevin Hart’s Gran Coramino Tequila Partners with Atlanta Hawks first appeared on The Source.

The post Kevin Hart’s Gran Coramino Tequila Partners with Atlanta Hawks appeared first on The Source.

October 25, 2023

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