Kyrie Irving signed his sneaker and NBA deal in the same summer. Following his re-up with the Dallas Mavericks, Irving has agreed to a sneaker endorsement deal with Chinese sportswear brand Anta.
According to Shams Charania, Irving gets the deal and becomes the brand’s Chief Creative Officer. Irving’s deal was negotiated by A11Even.
Mavericks’ Kyrie Irving has signed a five-year endorsement deal with Chinese sportswear brand ANTA, plus the unique position of Chief Creative Officer at the company, industry sources told @TheAthletic @Stadium. Irving’s management company, A11Even, negotiated the deal. pic.twitter.com/HpJej7HU5X
— Shams Charania (@ShamsCharania) July 12, 2023
Following the deal, Irving wrote on Twitter that his purpose on Earth is “#BiggerThanAShoeDeal”
Anta x Hélà x A11Even
My purpose here on Earth is #BiggerThanAShoeDeal
Everybody comes into your life for a Reason
Some people come into your life for a few Seasons
But only a few will stick by you for a lifetime.
I AM Proud to announce that I am Partnering with Anta as Chief… pic.twitter.com/RmKLPt9nWo
— Chief Hélà (@KyrieIrving) July 12, 2023
The post Kyrie Irving Inks Five-Year Sneaker Deal with Chinese Sportswear Brand ANTA first appeared on The Source.
The post Kyrie Irving Inks Five-Year Sneaker Deal with Chinese Sportswear Brand ANTA appeared first on The Source.
